Product Strategy & AI

An editorial illustration of a warm strategy workspace, with a notebook and digital product map converging on a shared North Star
Find the North Star.
Organize the work around it.

A clear North Star. Shared priorities. People and technology organized to move together.

For organizations building what comes next

Clear direction.
Empowered teams.
Products with purpose.

I’m a people-first product leader who turns complex ambitions into clear strategic direction and builds the capability teams need to deliver.

Across established products and greenfield initiatives, I connect customer needs, organizational priorities, and technology to a North Star people can act on. My work spans discovery through implementation.

I analyze discovery and validation evidence to assess whether a concept is ready for build, where uncertainty remains, and whether further learning is needed before committing resources.

  • LET THE NORTH STAR GUIDE THE NEXT DECISION.
  • START WITH THE HUMAN NEED.
  • LET EVIDENCE SHAPE THE ROADMAP.
  • GIVE AI A PURPOSE PEOPLE CAN NAME.
  • ALIGN PEOPLE BEFORE YOU SCALE TECHNOLOGY.
  • TEST THE ASSUMPTION. LEARN. MOVE.

Product leadership in practice

Direction.
Judgment.
Capability.

More than 20 years in product strategy and organizational transformation. I established a Product Strategy Center of Excellence and served as Product Competency Leader within the product practice.

  • Product direction

    Define the opportunity, establish the North Star, and align senior leaders around what to build, why, and when.

  • People & capability

    Develop high-performing teams, empower emerging strategists, and strengthen product competency through teaching, shared practices, and annual assessments of growth opportunities.

  • Evidence-led investment

    Evaluate evidence of customer value, usability, technical feasibility, and business viability. Surface gaps and guide build decisions to reduce the risk of spending on an unproven concept.

  • Strategic execution

    Translate direction into shared priorities and a workable path from discovery through implementation, keeping people and technology aligned as the work evolves.

AI in my product practice

AI accelerates what we can build.
Strategy determines what is worth building.

I bring advanced working fluency in Claude and OpenAI to synthesis, prototyping, and workflow design. I use that fluency to help teams explore possibilities, make sense of evidence, and assess readiness for investment, with deliberate attention to human judgment and oversight.

What informs my practice

Empowered teams. Continuous discovery. Trust and accountability. My reading includes Marty Cagan and the Silicon Valley Product Group, Patrick Lencioni, and Teresa Torres. I bring those perspectives into a people-first, evidence-led approach to product leadership.

A few books from my library
  • INSPIREDMarty Cagan
  • EMPOWEREDMarty Cagan & Chris Jones
  • Continuous Discovery HabitsTeresa Torres
  • Getting NakedPatrick Lencioni
  • The Five Dysfunctions of a TeamPatrick Lencioni
  • Product LeadershipRichard Banfield, Martin Eriksson & Nate Walkingshaw
  • The AI Product Manager’s Roadmap

Let’s find your North Star.

For product leadership opportunities and strategic conversations, I’d welcome your note.

Talk product leadership